That was the question that the Center for Urban Transportation Research (CUTR) tackled in a recent study, the results of which were published in the most recent issue of the Journal of Public Transportation. First thanks go out to a fairly new and very interesting blog called Permanent Campaigns Consulting. The blog is dedicated to a narrow specialty area of transit communications but for those interested in the subject or how we can increase transit use in general it looks to be like a go-to resource. It was from a story entitled Study: Teaching Nonriders How Transit Works Turns Them Into Riders (August 20, 2007) that we learned about the research on transit information.
So back to the question. Are printed transit information materials a significant barrier to transit use? While the nearly 20-page report offers a lot of advice for transit agencies and those of us charged with helping people choose to take the bus the short answer to the question is no.
The study found that only a little more than half (52.5%) of the sample participants from Tampa Bay - transit and non-transit riders alike - were able to successfully plan a transit trip using printed map and schedule information. Given this, they asked whether these difficulties would have an effect on transit usage. However the findings of the study suggested that this wasn't the real problem as none of the nontransit users cited lack of transit trip-planning ability as their main reason for not using transit. Their reasons were more obvious like their car was more convenient, the service wasn't available or convenient to them, etc. In fact, despite the difficulty it seems that many of the participants had in using the schedules, it was still by far the most commonly used method of trip planning.
One of the more interesting tid-bits from this research - as Permanent Campaigns Consulting blogger Dan Johnson-Weinberg notes - is that as a result of going through this exercise approximately two thirds of the participants stated that they had increased their level of confidence in using printed transit information materials. Further 20% of nonriders said they planned to ride in the future and 1/3 of the infrequent transit riders said they'd use it more. The study's author concludes: "Perhaps providing instruction or training in the correct use of the materials would be an effective way to improve trip-planning confidence and overall comprehension." And perhaps this would lead to increased transit use.
Those of us in the biz will take a closer look.
Related posts: Information, Information, Information (March 28, 2007); Transportation Information Everywhere, All the Time (December 4, 2006)
Chris Hamilton is the Commuter Services Chief for Arlington County, manager of CommuterPageBlog and The TDM Professional blog and a biking/Metro commuter from Rosemont in Alexandria, Virginia.
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