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« Green Business is getting the hint... | Main | Best of 2007 on CommuterPageBlog: Twenty Reports That Made Us Think »

December 27, 2007

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Jeremy

I also saw this article (after having encountered this EXACT scenario leaving a meeting in Washington DC a few weeks ago) linked to on FARK.com and found it pretty fascinating. I think quantifying TDM's impact on the inputs into this equation can be a powerful tool to support our efforts. There's often a big push to measure our impact, this could provide another way to do that in the larger metro areas.

On a secondary note, while I agree with your comment that systems flow better when drivers exercise less personal control, I would be cautious about using terms like "allowed to have." The cornerstone of automobile culture in the U.S. is the perceived sense of freedom that drivers have, to the extent that many - if not most - are willing to idle in traffic for hours to indulge that sense. Framing the goals of TDM as "not allowing" that personal control runs the danger of butting up against that deeply ingrained sense and raising the specter of a Nanny State taking your driver's seat. Of course, I would also argue that there's very little freedom to be had in spending a significant part of one's day sitting on the freeway breathing everyone else's exhaust when one could be home playing with the kids or doing something constructive; much less than zipping along in a train, bus, or carpool, but the battle against the SOV attitude will best be fought with language that invokes drivers making smart choices and expanding their control rather than reducing it.

-- Jeremy

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